Originally the project got it beginning under the name of HookupLounge, but following the initial feedback from a focus group, it was decided to find a new name for the site. The name ZLounge was proposed by ELRO and quickly got accepted by the client and the focus group alike as a more trendy, non-threatening, and shorter replacement for the name. We created the company logo, business cards, billboards, banners and other elements of corporate identity for ZLounge.